dilium and BenQ Corporation, a leading multinational manufacturer of innovative digital devices dedicated to everyday use, have partnered to work on creating 2D and 3D AR experiences applied to their products.

Using Augmented Reality Studio, the technology solution designed by dilium to efficiently and effectively develop and manage AR projects, we created an augmented reality experience for BenQ's GV30 portable projector.

Here is a preview of the AR demo developed by dilium for BenQ:

The product, together with the three-dimensional reconstruction of the digital twin made with photogrammetry thanks to our "augmented reality photoshop", can be tested and is available at the Webidoo Store in Milan, the first phygital store in Europe to have introduced the concept of experience in the retail world, and where dilium is already present with Bellfish.

Just thanks to the Bellifish app with BenQ we also worked on developing a 2D experience for the launch presentation of the new projector model. Here is the video:

Augmented reality and e-commerce

The trend of companies applying augmented reality solutions to support their business has become the latest frontier of e-commerce 3.0 and customer experience.

Indeed, the integration of AR services into e-commerce makes it possible to improve not only the quality and efficiency of the service offered, but above all to increase the sales of the online store, and this is thanks to the possibility given to users to experience a trial and purchase of products customised to their needs and as close to reality as possible.

dilium develops augmented reality solutions that allow companies to promote their products in a new and more engaging way, and users to experience an interactive and immersive shopping experience.

If you want to expand your business possibilities and offer your customers an innovative shopping experience, contact us and explore the potential of AR for your virtual store.

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